I started out studying Industrial Product Design — learning to think about problems before solutions, and outcomes before aesthetics. That mindset stuck.

Over the past decade I worked my way through studios in Ghent and Kortrijk, growing from designer to senior to Head of Studio, before going freelance in Leuven. Along the way I worked across web, UI, branding and 3D — not because I couldn't choose, but because I genuinely enjoyed all of it.

What drives me is the space between how something looks and how something works. I live in the visual layer, but I always think about the brief behind it.